This time we want to highlight a successful case that was achieved by an affiliate marketer out there on the internet. The offer was picked from CrakRevenue affiliate network. CPA payment model was well known to me, I had to bring a relevant target audience and make them register, thus leaving their personal data. Nothing out of the ordinary here. A user has to enter his personal details on the main page. After that, they are asked to enter the verification code that had been sent to the provided email address. This security measure made sure that there will be no bots registering.
Bumble — a UX case study
Online dating company optimizes TV — the largest part of its marketing spend. Thanks to one of the worlds largest online dating sites, thousands of relationships have started. In fact, the company has one simple mission: to help people find love. For years, the site has successfully used TV advertising to build its brand and attract new customers. Yet, despite its success, it wanted to know more about the impact TV advertising had on responses and registrations.
According to Jeremy C. That is when it turned to TVSquared. Using ADvantage, the team started with a long-tail approach, selecting the smaller digital channels first where the risk was minimal and the knowledge curve was high.
This was a UX study– as such I was seeking only to design and plan with user-centric design philosophies, not to build a finished product. With this project, I set out to design a dating app to help the under-represented population of pineapple-on-pizza lovers find a love of their own. For people that go together The user comes before the design.
This dating case-study was my second attempt on my CPA journey after I shifted my career from SEO to affiliate marketing back in the year
AIVA set out to revolutionize the way people meet by leveraging artificial intelligence to match users with similar preferences. We also developed a go-to-market launch strategy. Skip to primary navigation Skip to content Reimagining social networking with an intelligent app Social Networking. Emerging Technologies. Discovery DAP analyzed the current social networking market and defined product-market fit.
We suggested features that would give AIVA a competitive edge in a crowded marketplace, and identified the machine learning algorithms needed to deliver highly accurate recommendations. Additionally, we defined UX requirements for the new app experience. Solution DAP delivered an exhaustive product strategy.
We provided product recommendations and suggested app improvements to increase user adoption, and designed the new user experience. Finally, we built machine learning algorithms that could analyze millions of data points to deliver highly personalized matches.
Temptr: A dating mobile app case study
To browse Academia. Skip to main content. Log In Sign Up. Download Free PDF. A collective case study of relationships made on Tinder: A sociocultural approach towards online dating in India.
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Experienced affiliate marketing professional Filipe Dominguez shares a campaign case study on how he tested the Video Slider ad format for a localised dating offer. Introduction I had been using the Instant Message format on ExoClick for a while now to convert various dating offers. But I was seeing a drop in conversions in Spain, so my ExoClick account manager recommended that I test the Video Slider format, which is similar to the IM, sliding in from the bottom right of the webpage.
I had tested dating offers with video ads before, using pre-roll in-stream and that had worked quite well, so I already had the content for the ads. So here are the results of my first test using the video slider for dating. Creative As Spain was still gradually coming out of lockdown, I concentrated more on the online flirting angle as physically meeting was still difficult, so I chose a simple 22 second video ad creative that showed some different dating profiles, images of a guy and a girl video chatting on a laptop and mobile with 4 texts translated into Spanish :.
I set the maximum I was willing to pay at 0. I used the Bidder to optimise this test because once I set up the Bidder I could leave the campaign running while it automatically blocked ad zones that were not performing for me. Goal 1 was set as pre lander page visitors which totalled 79,, Goal 2 was people who clicked through to the sign up page totalling 1, and Goal 3 were my sign ups which generated
Affiliate Case Study: 40% ROI with localised dating offer using Video Slider
But our ideas about attraction and love are actually being shaped there. Not too long ago, relationships and dates would largely be limited to the people you encountered in real-life, but with the advent of online dating, all of that has changed. With an elegant experimental setup that was configured in iMotions, Tom and colleagues were able to present 27 participants with a Tinder replica, asking them to accept or reject swiping right or left, respectively the photos of 30 potential matches.
As the stimuli are essentially so simple, it is relatively straightforward to manipulate each image, to see how the changing of each parameter affects the outcome — if the participant desires the person in the image, or not. As Tom stated:. With this approach they were able to extract information about brain activity while the participants looked, and reacted to the images.
A great ROI testing ExoClick’s Video Slider ad format for a dating offer in Spain. Check out the case study.
Designing a concept app for dating in Ghana where users can find prospective dates online. Often times, this can be a problem which results in finding it hard to date socially. But in the world of technology, people are finding ways to connect online especially through social media. So I set off on a design challenge to try and design a dating app specifically for Ghana. From the data gathering from the survey, it looked like the design of the onboarding process would be crucial.
With that in mind, I took into consideration that users would want options as who they would want to be matched up with on the app. Verification Screen where users would have to chance for optional verification to prove their authenticity.
Dating sites are all basically the same. The same criteria are used to match people. This app was going to be different.
Hello,. So here is the full case study on How to Drive Growth and Optimization for Online Dating Check full case study Here. Give it a ❤️. And Follow.
Emily “After a host of unsuccessful relationships that began offline, I began to realise that although I often met people that I got on well with, we didn’t share the same values, and that created problems further down the line. I studied psychology at university and was really interested in dating; what brought people together and kept them together. I knew that eHarmony had been started by a relationship psychologist and that the site had been well researched, so I wanted to see if it worked.
I was on eHarmony for about four weeks before I met Rob, only going on one date apart from him. That date was a bit of a disaster, I can see why we were matched, but I think this guy had been on the site for so long that he probably just checked all the boxes and would therefore have matched with almost anyone. I would say that the pros of online dating are that you feel much more secure in yourself, not as vulnerable.
Yes everyone is judging each other, but you have as much power in the process as the next person. You can also reject people and they can reject you behind a sort of smoke screen, so it’s less awkward than real life rejection, you don’t have to see their responses. I’m sure there are plenty of cons to online dating, but I met my future husband that way, so I’m a bit biased.
Online Dating: Usability Study Report
Online dating has become quite common these days. For single millennials, swiping left and right has become a norm — as there are many apps that get straight to the point. Dating apps appear to be doubling down as a destination for finding lasting connections.
A proper place to meet people. It’s everything you’ve always wanted from a social discovery app. It’s world dominating. Quite simple really and our pledge is to keep Temptr FREE, fun and the fastest, easiest way to meet people. Instead of a multi-step registration, asking for many pieces of information from the user, we import Facebook data to automatically perform this task. Accounts come pre-populated with data such as name, age, gender, profile images, gender preferences, and so on.
Using low-power background GPS tracking, the app is able to show you other users who you have encountered physically in real life. This helps to build trust in the platform, showing the users are real – as well as increasing the chances of a match, and therefore user engagement. The core idea for the mobile app was to bring together the best of Tinder, Twitter and Instagram into one neat, polished and simple package – swiping, statuses, checking-in, instant messaging and photo sharing were to be Temptr’s core features.
The social discovery app was to be developed for both iOS and Android as native mobile apps, ensuring near full market coverage – a critical aspect of such a platform, where the number of users in an area needs to be as high as possible in order for there to be content within the app. Tinder profiles were extremely limited at the time, only featuring photos and a short bio, making it rather superficial and difficult to get a feel for potential matches’ personalities.
Temptr aimed to solve this problem by providing more well-rounded profiles. It was also felt that Tinder’s user interface left much to be desired and could be improved upon. Our iterative approach to development allowed the project to be built up over a number of stages, dictated by feedback from early testers, to grow the product towards a market-fit, without the need to fully define every aspect of the project at the outset.