The League is a social and dating mobile application launched in and available in several cities in the United States on iOS and Android. It is a members-only swiping app aimed at professionals, with acceptance and matches based on LinkedIn and Facebook profiles. Users connect their LinkedIn and Facebook profiles and then select their preferences for matches, with criteria including gender, age, height, distance, education, religion and ethnicity. As with Tinder , users swipe right to indicate interest in a potential match, or swipe left to pass. Each member receives one ticket to bring in a friend, allowing that friend to bypass the application process. Without a ticket, a potential user can sign up for the waiting list. The League scans an applicant’s Facebook and LinkedIn profiles to analyze alma maters, degrees, professions, industries, social influence, neighborhood and age. Diversity of applicants is also considered. Providing 6 photos, connecting your LinkedIn and Facebook profile and paying to become a member may increase the speed at which they review your profile for inclusion. As of August , the median age of the users was
The League, a Dating App for Would-Be Power Couples
Put 75 successful single, high net worth individuals on a yacht, set sail on the Seine for a week with a free bar, and what do you get? A little romance, tears, and a not insignificant amount of head-scratching as to whether this is the future of dating , or a kind of boozy love boat for fashion and finance types who purport to belong to the world’s most exclusive dating club. For The League, the “elitist dating app” launched in San Francisco three years ago, exclusivity and quality are key.
It uses LinkedIn data to assess its potential members’ credentials. Currently only available in select cities, when I try to join the app, I am informed that I am number , on the global waiting list. Alamy Stock Photo.
Join HALB for a conversation with Amanda Bradford. Amanda Bradford is the Founder and CEO of The League, an exclusive dating app aimed.
Aimed at singles weary of un-self aware users and those far below their league , The League encourages swipers to maintain their high standards. What unique marketing tactics do you employ that align with the company’s brand and voice? A product launch is identical to throwing a party, and behind every party, is an epic pregame. Instead of making The League immediately available to the public The League drums up excitement months in advance with intriguing marketing, events and social content.
Group exercise events, pre-launch parties and themed social mixers to spread the buzz about us contributed to thousands of sign ups before the product was live. This marketing tactic aligns with our company’s brand and voice because we like to think of ourselves as more than just a dating app. We consider The League to be an exclusive club, with a killer singles scene.
We pre-gamed our SF launch for five months and had 8, registrations before we launched our alpha, and 76, within three months of go live. Our specific marketing tactics are similar to marketing your own party. First you have to build an invite list, then you need people to show up, and finally you gotta act cool. When building our invite list we used the VIP approach in creating target lists and meeting those people in person.
Then we act cool- meaning we never force anyone with a sales pitch.
Amanda Bradford knows the future means we’ll find more connection online
When I envisioned myself starting a company, I never dreamed it would be a dating app. First of all, the space is littered with graves of failed startups. Talk about a crowded space with a dearth of success stories! Lastly, as any good consumer investor will tell you, doing anything in consumer mobile space is incredibly risky with essentially the lowest probability of success, and being a pragmatist, I would have preferred to derisk my venture by doing something in enterprise.
Amanda Bradford is the Founder & CEO of The League, a dating app that combines data and social graphs from both Facebook and LinkedIn to offer more.
In New York, a city full of career-driven singletons, dating is a serious business. Certainly, there is as much casual sex as anyone would want through platforms such as Tinder, but type-A personalities quickly tire of hot bartenders and struggling artists and want to narrow down their search for the One. At the extreme end of this competitive market, it is not unusual for both men and women to keep four or five dates on a string and to dump the weakest link in a New York minute when a better candidate comes along.
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3 World-Breaking Insights from Amanda Bradford – Founder of the League App
Walking down the red carpet around 10 p. Bradford was just trying to raise awareness of her app. Bradford, who turned 30 the week her app was introduced, speaks in a low, confidential voice and has blue eyes that either scan the room or lock in on her interlocuter to create an immediate sense of intimacy.
At Fort Mason, she made her way into the crowd, her Chanel bag full of cards and League-branded slap bracelets she planned to hand out to new recruits.
Listen to the CEO talk about the app here, A curated community of ambitious singles who want a partner that shares a similar drive.
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Sex With Emily. My First Million.
Amanda Bradford knows the future means we’ll find more connection online
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I unfortunately won’t be in LA next week but this event is free and sounds interesting! Series Overview: At this exclusive panel event series, we host thought-leaders from a specific industry — such as finance, food, or art — to explore new intersections between their field and technology. Why It Matters: The omnipresence of technology has rapidly transformed lives over the last decade remember, the iPhone was only released in Staying ahead of the innovation curve and being able to predict the future of tech in various industries has never been more important — both at work and at play.
After graduating from Carnegie Mellon with an engineering degree, Amanda worked at both Salesforce and Google in a variety of technical and product roles before attending Stanford Graduate School of business, where the idea for The League was born. Lisa is known for her straight-shooting advice and practical tips. She designs educational programs that lead career changers down a path from confused to confident, and motivates internal teams to do their best work.
When Lisa is not aligning priorities toward inspiring north stars, coaching through empowerment and using qualitative and quantitative data to optimize process and workflow, you’ll find her traveling through LA in search of her next culinary adventure. Galen Buckwalter has been a research psychologist for over 25 years, starting in academia where he worked primarily on the effects of hormones on cognition during pregnancy and aging while a professor at USC. Later, he started a behavioral outcomes research program at Kaiser Permanente and ultimately through a number of serendipitous events, became the creator of the assessment and matching system as the Chief Science Officer for eHarmony.
Since then, Galen has worked in both academia and industry, including research at the Institute for Creative Sciences at USC using VR to develop a resilience training program for Marines, and most recently with Dr. David Herman, with whom he has founded psyML a high touch consultancy helping a diverse group of companies integrate psychometric data into all aspects of the customer engagement chain.
Jeff Morris Jr.
We got inside the ‘Tinder for elites’ – here’s what it’s like to use
Amanda Bradford is the founder of The League, an exclusive dating app that matches smart, busy, and ambitious people together. The goal was.
Your journey toward personal fulfillment and financial success through entrepreneurship is going to be riddled with challenges big and small. But what many critics miss is that every challenge you overcome brings the company and founders to another, more-elevated level. These challenges are often the beginning marks of a hockeystick graph. On my journey to build a bulletproof network of hustlers that support my business growth, I attended an entrepreneurship conference specifically for Millennials, put on by Next Gen Summit , in NYC.
I also got to uncover some of her rawest struggles—the resolutions of which can reassure and re-inspire any founder. I really admire her because in the face of extreme opposition from self-appointed industry experts, she powered through and turned the company from a juicy press story into an iconic Silicon Valley success.